Charles Schwab going live with crypto trading is not a headline -- it is a distribution event. Schwab has over 35 million active brokerage accounts. Most of those clients have never bought crypto because it was inconvenient or felt like leaving their financial home. Now crypto is inside their existing account, alongside their ETFs and stock holdings, with the Schwab brand providing the trust layer. That changes the conversion math completely. This is how the next wave of retail adoption actually works -- not through hype cycles or memecoin Twitter, but through boring, trusted, mainstream distribution channels that most crypto natives have never used. Every major retail broker going crypto-native is another on-ramp built into the financial infrastructure that most people already live in. Schwab joining Robinhood, Fidelity, and TD Ameritrade means the how-do-I-buy-crypto question just got much easier to answer for tens of millions of people. The irony: this is happening the same week Bitcoin ETF outflows hit $635M. Short-term traders are rotating out while the long-term distribution infrastructure is expanding. Those two trends are not contradictions -- they are different timescales. The outflows are tactical. Schwab going live is structural. When the tactical noise clears, the access is already built. Do you think Schwab's crypto launch is more important than another ETF approval would be? #SchwabCryptoGoesLive